A project for a non-profit cultural association that promotes visual arts through residencies and workshops, based in Emilia Romagna, Italy. My contribution to the project was to create a visual identity, including logo, social media content, web design and various print communication.
2023 - 2024
Social Media Content
Social Media Content - A Closer Look
The Logo
Guided by the client's vision, the logo embodies the concept of a fractal (a geometric figure repeating infinitely). The design follows three main guidelines: representing a fractal, featuring a central dot in the logotype to emphasise the term "tale," and incorporating an organic element to highlight the association's artistic purpose. The chosen design is an organic spiral, balancing within it both a scribble and a fractal. I drew inspiration from both the natural world, where fractal patterns are commonly found, and the work of abstract artists like Cy Twombly.
Web Design
I was responsible for the web design and preserved the association's overall identity by creating a straightforward and user-friendly platform. The web development was expertly executed by Marco Vidale. You can take a look at the project here.
