Fondazione Fashion Research Italy (FFRI) is a non-profit organisation dedicated to preserving and promoting Italy's textile and fashion heritage. As the graphic designer for FFRI, this project involved revamping the foundation's identity and communication through social media and blog channels. I created various digital and print assets during the collaboration, including photographic and visual content and a design kit. In executing the project, I had to stay within the existing parameters of typeface and palette and use their signature magenta colour.
2022
Social Media Content
As per the communication team's editorial plan, I created various visual designs to enhance the foundation's communication and identity. This included capturing photographs of different spaces, archives, and events, along with developing graphics and illustrations.
The Poster
One of the key deliverables was an A3 poster-like flyer that describes the objectives and role of the institution. The goal was to decrease the volume of the 90-page original booklet, into a more enjoyable and easy-to-read object. The concept was achieved by reducing the amount of text information and counterproductive content while keeping it concise and to the point. The result is a poster-like flyer which is more sustainable (less volume) and reader-friendly.
